Posts Tagged ‘seo’

Propuesta para hacer AJAX rastreable de Google

Posted via web from SEO Brasil by SEOmeu

Microsoft, Google com Twitter nas buscas

O Google revelou que chegou a um acordo com o Twitter para incluir as mensagens curtas do serviço de microblog nos seus resultados de busca horas depois de a Microsoft ter revelado anúncio semelhante envolvendo seu buscador Bing.

“Acreditamos que nossos resultados de busca e a experiência do usuário se beneficiarão demais da inclusão destes dados atualizados a cada minuto, e estamos muito animados em criar um produto que mostre como os tweets podem tornar a busca melhor nos próximos meses”, afirmou a vice-presidente de busca e experiência do usuário, Marissa Mayer, em post publicado no blog oficial do Google.

Ao contrário da Microsoft, que anunciou o acordo junto a uma sessão especial do Bing onde a tecnologia de busca é usada para navegar pelas mensagens do Twitter, o Google ainda não divulgou como integrará o conteúdo em sua busca, afirmando apenas que a novidade será desenvolvida nos próximos meses.

A executiva afirma que a integração ajudará usuários que façam buscas envolvendo acontecimentos em tempo real, “como previsão de nevascas no seu hotel de esqui favorito”, a encontrarem “informações recentes e de qualidade”.

A integração do feed do Twitter com o Bing será restrito apenas aos Estados Unidos, segundo anúncio feito pelo chefe da divisão de serviços online da Microsoft, Qi Lu, no evento Web 2.0 Summit, que acontece em São Francisco entre os dias 20 e 22 de outubro.

O Google não revelou se a integração do Twitter com seus resultados de busca será restrita inicialmente a usuários nos Estados Unidos.

Posted via web from SEO Brasil by SEOmeu

Twitter Talks With Microsoft and Google

(“All Things Digital: Twitter Talks Data With Microsoft, Google” published at 4:05 a.m. ET, contained garble in some editions. The correct version follows.)

 

(This story has been posted on All Things Digital, a blog owned by Dow Jones.)

   By Kara Swisher   Of ALL THINGS DIGITAL   

Is there gold in them thar tweets?

Maybe so, because – according to sources familiar with the situation – Twitter is in advanced talks with Microsoft and Google separately about striking data-mining deals, in which the companies would license a full feed from the microblogging service that could then be integrated into the results of their competing search engines.

Sources said a number of scenarios are being discussed to compensate Twitter for its huge and potentially valuable trove of real-time and content-sharing information, generated from the data stream of billions of tweets of its 54 million monthly users.

That includes a number of structures, including a payment of several million dollars to Twitter, along with various revenue-sharing proposals that would give Twitter a piece of the revenue made from search results.

The deals, stressed sources close to the situation, are non-exclusive, especially because Twitter’s management is keen to remain independent and also non-partisan in the growing search battle between Google Inc. (GOOG) and Microsoft Corp. (MSFT).

That means Yahoo (YHOO)- which recently struck a search technology and online advertising deal – could also license Twitter’s feed to make its search results even more robust, although Boomtown could not determine if the company was in talks with Twitter.

Sources said it is also possible that no agreement would be reached with either company.

And execs at Twitter, Microsoft and Google had no comment when asked about talks.

But doing these kinds of data deals with big search players does make a lot of sense, since it would be hard for Twitter to turbocharge its own search engine without running into the big, cash-laden guns at both Google and Microsoft, which recently launched its new Bing search service.

Twitter is, instead, seeking to create a large open platform, which many could plug into, from search engines to marketers to publishers to developers.

Twitter has also been considering offering premium services to these groups and is also contemplating some form of advertising offering.

But, most of all, Silicon Valley’s hot start-up is focusing now on spurring growth and engagement, along with fine-tuning its product offering.

Being deeply integrated into big search services would give Twitter a huge footprint.

Microsoft had already done a small experiment this past summer integrating Twitter data into search results, starting with tweets of bloggers like me.

How much of an indexing of its data Twitter will allow is unclear, but it certainly has bought itself time to think carefully about all its options, given that it now has a lot of money in the bank.

Late last month, Twitter raised another $100 million in new funding, after already have raised $55 million.

This has given it a $1 billion valuation, despite negligible revenue.

And, that valuation effectively stated that the company was pretty much putting itself out of play to be acquired and very interested in forging its own destiny.

Both Google and Microsoft execs have contemplated the idea of buying Twitter in the past, although no serious talks ever moved forward.

If they both strike a data deals with Twitter, they will get the next best thing – an ability to offer all the information disseminated on Twitter in its search results.

Posted via web from SEO Brasil by SEOmeu

AJAX + SEO = Friends

At the recent Search Marketing and Expo East Conference (SMX) several members of the Google Web Toolkit team delivered a presentation on making AJAX enabled web apps crawlable. This presentation included a proposal that is currently in the works which aims to solve the fundamental problem that it is difficult to index AJAX enabled web apps and therefore their searchability suffers. If you care about SEO in your GWT apps, check out the post on the Google Webmaster Central Blog and let us know your thoughts.

Posted via web from SEO Brasil by SEOmeu

Ranking da Internet no Brasil

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